Hidden Talent

Digital Advantage is an award-winning charity* that delivers innovative work experiences to young people of all ages and abilities. Our industry-led programmes accelerate technical, creative and business skills to reveal the hidden talents of all our students. It’s innovative, engaging, effective and fun for learners, teachers and wider school community. Join the digital skills revolution now and gain new perspectives, unlock new career opportunities and form close ties between your organisation, young people, parents and industry.
*Charity number 1188836

Digital Advantage Videos

Just how do we reveal that talent?

There are 5 Digital Advantage programmes available, each designed to get the best out of young people.

Digital Inc.

Digital Inc. is a 2-year programme which will see us train groups of SEND students before creating a number of supported internships and real job opportunities.

  • Year 1 sees an 10-day version of the Pop-Up Digital Agency with added guidance and industry mentoring for participating students.
  • Year 2 will take a selection of students on an extended work experience placement to work on real life briefs.



Delivered over 30 hours across 5 days, the PopUp Digital Agency is our flagship experiential learning programme giving young people:

  • Experience of working in a realistic digital agency environment.
  • New creative thinking, problem solving, storytelling, business modelling, and digital production skills.
  • An opportunity to build digital assets that will provide ongoing work and enterprise experiences.
  • The a chance at winning a business start-up support package!

Go Digital

GoDigital is an exciting collaboration with Hive Learning Network and InnovateHer which will see us working with students as they progress through Years 7 & 8 with a series of industry-led training and workshops with a focus on increasing participation in STEM from young women.


Taking place across 4 days over a school term and with a focus on social good, Blast sees our industry standard training work with Year 5 and 6 primary age students working on a brief selected by, and important to, their school. With a focus on social good, students will develop a project under industry guidance which they then continue in school alongside expert mentors before launching their work to the wider school community.

Over 1000 young people reached.
So far...

You will currently find us working in Greater Manchester, Lancashire, Cheshire, West Yorkshire, Staffordshire and Liverpool. Click on a location below to find out more about our work in each place...

"The teaching provided by DA was inspirational, differentiated and well informed. The trainer built a strong, professional and appropriate relationship with each student."

Paul Rogers: North Ridge High School

Keep up to date

If you have any news that you would like to share with us, get in touch and we'll tell your story. We also write articles for online publications, so to keep in touch with news and upcoming events, make sure you sign up to our blog and social media channels.


Q. What do Cream, Them Crooked Vultures & Lucy Pearl all have in common? A. They are all supergroups. After joining forces with Hive Learning Network and InnovateHer, we’re now in one of our own – GoDigital!  Funded by the Greater Manchester Combined Authority (GMCA), GoDigital has embarked on an ambitious programme to inspire 12

What a standard this team from Laisterdyke Leadership Academy in Bradford set for all to follow.  After waiting for the whole academic year to claim their prize, they did it with a great cheer of delight - just what we look for from our winners! 

Led by DA industry trainer Steve Rawling, the team were consummate professionals from start to finish.  Focus never wavered and when faced with differing opinions they were dealt with maturely throughout. The result? MechFix - an app to help you solve all of your car’s problems making use of Blockchain technology to let you securely check a service history and keep a record of work you carry out as well as find recommended local mechanics.

Aside from a viable concept and integration of blockchain technology, of particular interest to the judging panel was the business plan with carefully considered costings and exploration of partnerships with big players in the market such as Kwik Fit which showed a mature and open response to the development of their business.
The 18/19 academic year saw us work with West Craven High School for the first time. . . . and what a debut it was!  In the face of competition from schools and colleges the length and breadth of the county of the famous Red Rose, the youngest group to enter - a mix of Y9 & Y10 students - emerged victorious and stormed to the first place and £2000.00 package of development support! Showing a real sense of community, the team eschewed the chance to create a for-profit business app and focussed instead on an environmental and social concern - food waste.  Guided by DA industry trainer Paul Holloway - who commented that they were “the most committed group he has led”, the team set about their project with gusto, coming up with a solid app idea aimed at connecting organisations within local communities to collectively decrease food waste.
DA Manchester Winners

Digital Advantage Winners

Emojo win Digital Advantage 2016 Against all the odds the £5000 Digital Advantage 2015-16 enterprise competition has been won by Chorlton High School with their app to create and share your own customised Emojis – called Emojo. The innovative digital skills programme Digital Advantage, designed and developed by The White Room, and funded by Manchester

What are the press saying?

We have worked with Josh Mangas at Walkden High school for a number of years, taking Digital Advantage both into School and Salford College, where his students gained valuable work experience developing their own digital projects. In this article Joshua Mangas explains how working with industry is helping to change the fortune of disadvantaged young
In August 2017 we worked with Sefton Borough Council to deliver our PopUp programme with a group of teenagers who were at risk of offending or non-school attendance. Children & Young People Now magazine featured the project in this months issue.

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