Hidden Talent

Digital Advantage is an award-winning charity* that delivers innovative work experiences to young people of all ages and abilities. Our industry-led programmes accelerate technical, creative and business skills to reveal the hidden talents of all our students. It’s innovative, engaging, effective and fun for learners, teachers and wider school community. Join the digital skills revolution now and gain new perspectives, unlock new career opportunities and form close ties between your organisation, young people, parents and industry.
*Charity number 1188836

Digital Advantage Videos

Just how do we reveal that talent?

There are 5 Digital Advantage programmes available, each designed to get the best out of young people.

DISC Supported Internship

Based in Central Manchester the Digital Inc. Specialist College (DISC) will be opening its doors to support young people with a flair for digital and creative technology to prepare for adulthood and employment. Over the course of one year, the group will develop their digital and creative work-based skills, improve their confidence and core employability traits and be supported into an apprenticeship, employment, self-employment or other positive destination in the digital economy.


PopUp Digital Agency

Delivered over 30 hours across 5 days, the PopUp Digital Agency is our flagship experiential learning programme giving young people:

  • Experience of working in a realistic digital agency environment.
  • New creative thinking, problem solving, storytelling, business modelling, and digital production skills.
  • An opportunity to build digital assets that will provide ongoing work and enterprise experiences.
  • The a chance at winning a business start-up support package!

Digital Advantage Online

Digital Advantage Online is a series of digital skills workshops that can be delivered as part of our face-to-face training programmes, or more flexibly in shorter chunks to augment the national curriculum over longer periods of time.  Created by trusted expert practitioners these workshops will develop a range of entry level creative and digital skills whilst meeting a range of Gatsby benchmarks.  Digital Advantage Online currently has over 50 hours of learning in:

  • Branding
  • Photography
  • Videography
  • Website Design
  • Podcasting
  • Storytelling coming soon!
  • Social Media coming soon!

Your DNA

Your Digital News Agency is a new programme for schools, colleges and community groups and is designed to provide the skills you need to create great stories about the stuff that means lots to you. We provide all the skills you need to develop and tell stories from your community, develop your own or group website, whilst developing the skills you need to get work in the digital economy.

  • Industry professionals provide the step by step techniques of Storytelling, Photography and Videography through to Podcasting and Web Design.
  • Accompanied by workshops for teachers designed to help them manage the flow of stories from the agency.
  • Can be delivered in person or remotely.


Taking place across 4 days over a school term and with a focus on social good, Blast sees our industry standard training work with Year 5 and 6 primary age students working on a brief selected by, and important to, their school. With a focus on social good, students will develop a project under industry guidance which they then continue in school alongside expert mentors before launching their work to the wider school community.

Over 1000 young people reached.
So far...

You will currently find us working in Greater Manchester, Lancashire, Cheshire, West Yorkshire, Staffordshire and Liverpool. Click on a location below to find out more about our work in each place...

"The teaching provided by DA was inspirational, differentiated and well informed. The trainer built a strong, professional and appropriate relationship with each student."

Paul Rogers: North Ridge High School

Keep up to date

If you have any news that you would like to share with us, get in touch and we'll tell your story. We also write articles for online publications, so to keep in touch with news and upcoming events, make sure you sign up to our blog and social media channels.


Dylan Apprenticeship Story

Dylan originally joined the Digital Advantage as part of Digital Inc. internship in 2021. The course was transformational for him, building his digital skills, along with confidence and timekeeping. An asset to any company, Digital Advantage was keen to keep hold of Dylan and were delighted that the Co-op stepped forward to partially fund his

Launch of DISC

Digital Advantage is proud to announce that DISC, the Digital Independent Specialist College in Manchester, has celebrated completing it’s first half term by welcoming ten new interns. They started their exciting journey in September, completing a four week induction, experimenting with digital photography, video, storyboarding, animation, graphics, scriptwriting, UX design, podcasting and web design. Be sure
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Digital Advantage training SEND pupils
We have a case study featured in this months issue of Children & Young People Now. It looks at our Digital Inc. Agency that offered digital supported internships to young people with SEND. It charts the progress of Beck, one of our interns, who we first met at one of our Pop-Up Digital Agency deliveries,

What a standard this team from Laisterdyke Leadership Academy in Bradford set for all to follow.  After waiting for the whole academic year to claim their prize, they did it with a great cheer of delight - just what we look for from our winners! 

Led by DA industry trainer Steve Rawling, the team were consummate professionals from start to finish.  Focus never wavered and when faced with differing opinions they were dealt with maturely throughout. The result? MechFix - an app to help you solve all of your car’s problems making use of Blockchain technology to let you securely check a service history and keep a record of work you carry out as well as find recommended local mechanics.

Aside from a viable concept and integration of blockchain technology, of particular interest to the judging panel was the business plan with carefully considered costings and exploration of partnerships with big players in the market such as Kwik Fit which showed a mature and open response to the development of their business.
The 18/19 academic year saw us work with West Craven High School for the first time. . . . and what a debut it was!  In the face of competition from schools and colleges the length and breadth of the county of the famous Red Rose, the youngest group to enter - a mix of Y9 & Y10 students - emerged victorious and stormed to the first place and £2000.00 package of development support! Showing a real sense of community, the team eschewed the chance to create a for-profit business app and focussed instead on an environmental and social concern - food waste.  Guided by DA industry trainer Paul Holloway - who commented that they were “the most committed group he has led”, the team set about their project with gusto, coming up with a solid app idea aimed at connecting organisations within local communities to collectively decrease food waste.
DA Manchester Winners

Digital Advantage Winners

Emojo win Digital Advantage 2016 Against all the odds the £5000 Digital Advantage 2015-16 enterprise competition has been won by Chorlton High School with their app to create and share your own customised Emojis – called Emojo. The innovative digital skills programme Digital Advantage, designed and developed by The White Room, and funded by Manchester

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Digital Advantage is supported by

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